Privacy policy

Your privacy is very important to us. That’s why we want to communicate openly and transparently how we use the information we collect from you when you visit our site or purchase our products.

Registry controller

PPL Media Oy, company no FI19724199
Hämeentie 155 A, 7th floor
00560 Helsinki

If you have any questions regarding the privacy policy or the collection of your personal data, please don’t hesitate to contact us by email: [email protected]

The collected information is used for different purposes

  • to develop and offer a functional and secure web site
  • to offer a solid customer experience
  • to offer relevant marketing
  • to offer better customer service

The data we collect

When you visit our site, we collect different information about you, such as which pages you have visited, your ip address and cookie information. With this information, we can for example show products that might interest you and enable key functionality of the web store (for example the shopping cart). When ordering products, we collect information about the order (products, delivery address, payment details). Furthermore, we collect other information (for example login details, marketing details, favourite products, product reviews etc).

We use the following technologies when collecting data:

Cookies are small text files that the site sends, and that your browser stores on your computer when you are using a web page. Every time you load a new page, your browser sends the cookies the site have saved back to the site.

Cookies are used to be able to identify the user during the session from one page load to another. For example, the shopping cart in our online store utilises cookies to keep track of the content in the cart.

Cookies are also used for statistical purposes. With the help of statistics, we can improve the page content and structure for our customers to find relevant information easier and to provide a better user experience.

Log files
We collect information about every page load on our site to our log files. This data includes your ip address, time and web page url.

When ordering products from our web store, we collect information about you and the order. This information includes

  • name
  • address
  • telephone number
  • email address
  • payment method
  • purchased products
  • purchase history
  • billing address
  • company id

We also store other data shared by you to enhance your experience at Urban Finn:

  • product reviews
  • favourite products
  • usage and browsing data
  • marketing data

What is the stored data used for?

We use the data stored for the following purposes:

  • fullfilment and shipping of orders
  • customer service and maintaining customer relationships
  • enhancing the customer experience
  • analytics
  • fraud prevention
  • marketing
  • development of our service
  • enhanced security

Storage and protection of personal data

We take privacy and security very seriously. All personal data is securely stored to prevent misuse. The web store data is stored in Finland. The technical data security is of very high standard, and all our staff is trained to process the information safely and correctly.

Your rights to your own data

According to the EU data privacy regulation (GDPR), you always have the right to check and process the data we have collected about you. When logged in to our site, you can always check all of your purchase history. If you wish, you can ask us to delete or anonymise the information collected about you, given that the data deletion or anonymisation is in accordance with other requirements (for example we cannot delete purchase data from a given time period due to accounting and customer protection legislation standpoints). In order to deliver your data to you, we first need to identify you in a secure manner to maintain the integrity of your data.

For how long is the data stored?

Your personal data is stored only for the necessary time period in order for us to provide you with the services described in this privacy policy. Some information is stored for a longer time for us to comply with other legislative requirements and to maintain a secure web service (for example accounting requirements or site backups). All information is always stored in a safe manner.

Sharing of your data to third parties

When you visit our site or order products from our store, we share some of your data to third parties in order to fulfil your orders and enhance your experience. All third parties that we share your data with are our business partners who are bound to same high standards of data security and complying with the requirements of the GDPR as data processors.

Examples of situations where customer data is shared with third parties:

Site search engine
When you search for products on our site using our search bar, we use a third party service to present the search results. Your ip address and search terms are sharet with our search partner.

Some of our products are shipped directly from our vendors. In these cases, we share the order information (products, delivery information) with the vendor.

Payment processors
When you pay for your order in our web store, we use third party payment processors for processing the payments. The payment processors vary by country and payment type. Examples of payment processors we use are PayPal, Adyen and Klarna. We provide the payment processors with your order details, shipping address, order amount and preferred payment method. If paying by invoice or installments, other details (such as your personal identification number) can be shared for credit processing purposes.

Delivery and contact information regarding your order is shared with our logistics partners for delivery of your orders.

Billing and accounting
If ordering by invoice, your order and invoice information is sent to our third party billing and accounting software.

Customs and tax authorities
When ordering products from outside the EU or as a B2B customer with VAT 0 % within the EU, your company and order information is shared with the customs and / or tax authorities.

Customer service
We use third party softwares for customer service and CRM purposes. Your emails and chat transcrpits are forwarded to the service as well as your contact information and when necessary other information that helps us enhance the customer service experience (for example order details related to your support request).

In order for us to provide you with better and more relevant marketing, we share some information about your purchases to third parties. Your purchase history is shared with our email newsletter provider to provide you with more relevant newsletters. We use the Facebook tracking pixel on our site in order to provide you with relevant marketing on Facebook and their partner sites. With the Google Analytics tracking we can offer you relevant marketing on Google partner sites. More information about Facebook and Googel Analytics tracking below in the “Tracking and web analytics” section.

You can at any time unsubscribe from our newsletters. You can also decline Google and / or Facebook the right to track you via their own privacy tools (more instructions below).

Tracking and web analytics

This website uses Google Analytics, a web analytics service provided by Google, as well as Facebook Pixel tracking, a web analytics service provided by Facebook.

Both Google Analytics and Facebook use cookies, which are text files placed on your computer. The cookies help the website analyse how users use the site. The information generated by the cookie about your use of the website is transmitted to and stored by Google and Facebook on their servers, among other places in the United States. Google and Facebook use this information for the purpose of evaluating your use of the website, compiling reports regarding website activity and providing other services relating to website activity and internet usage. This information is used by us in developing the website, for statistical purposes and for marketing purposes.

The data is collected with the help of cookies, and you may decline the use of cookies by changing your browser settings. This will however affect the functionality on the website, and you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google and Facebook in the manner and for the purposes set out above. You can decline the tracking by using the privacy tools provided by Google and Facebook (instructions below).

The website uses cookies also for retargeting purposes in order to allow us to show relevant advertising to you on partner websites. Even this type of information collected is anonymous and no personal information is stored.

Google Analytics and Facebook also collect information about the users’ interests and demographics based on what kind of sites the user has visited, which are members of the Google Display Network or the Facebook Network. Only anonymous data is generated regarding expected areas of interests, demographies etc. No information regarding which sites have been visited or any information regarding separate individuals are collected nor stored.

You can at any time permanently prohibit Google Analytics from collecting information based on your IP number. Please have a look at the following address for more info for opting out: More information about Google analytics tools and services can be found on the Google Privacy Policy page:

You can at any time permanently prohibit Facebook from collecting information based on your IP number. Please have a look at the following address for more info for opting out:

From time to time, we might use other analysis tools as well on our site. We will provide you with more information about possible other tools and software used upon request.

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